For more than 100 years, IBM has been one of the prominent names among computing giants, dominating the early global market with technical and service superiority. They forged a path of innovation leading to Nobel Prizes, lucrative defense contracts, and they even helped to put a man on the moon. — However, IBM’s success was also the result of a progressive corporate culture well ahead of its time, implemented by Thomas J. Watson, Jr. when he took the helm of IBM from his father in 1952, and grew IBM on the premise that “good design is good business.”