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Award-Winning Design Exec / Design@ActivisionBlizzard / Creative Technologist / Entrepreneur / Darden MBA / Author & Speaker / DSRUPTR.com

COMPANY // AMAZON

PRODUCT / SERVICE // AMAZON.COM WEBSITE WITH PRIME

Amazon has been the perennial leader in online e-commerce for decades, but competitors like Walmart and Alibaba are catching up, and now they’re now facing a new breed of competition from Shopify and Instacart that provide a distributed and personalized e-commerce experiences to thousands of small retailers. Even with this dominate position, the Amazon.com shopping experience is still one of the worst designed experiences on the Internet.


If you read The Agile Movement Drives Innovation then you would know about the power of Agile to help organizations master continuous change while flourishing in a world that is increasingly volatile, uncertain, complex and ambiguous.

Many organizations that embrace Agile also utilize Human-Centered Design to better understand their customer needs and design innovative products to meet and exceed those needs. These Agile organizations and teams often run into a critical situations that require a singular focus, typically involving one or more of the following:

  • Developing a new product
  • Adding a new important feature to an existing product
  • Fixing a…

Let’s face it, the United States Congress is an absolute shitshow and we’re merely spectators. Debate is dead. Partisan fighting is now sport. Rarely do we even see legislation passed, let alone legislation passed with bi-partisan support. Trillion dollar deficits are the norm, while ironically, most politicians are drowning in corrupted money.

And character, what’s that?

Once home to gentleman scholars, Congress is now littered with liars, perverts, criminals, and morons who shouldn’t even be interns, let alone representatives in the most powerful Congress in the world. And now shutting down the government has become a popular negotiation tactic! Wow…


In the first blog, we explored why us humans play as well as learned about game mechanics, or the motivations of getting people to play. This post will provide you with actual game mechanic ideas divided into three main categories.


CLIENT // Company X (Stealth)

SOLUTION // FitApp Mobile App (Working Name)

MY WORK //


I loved playing video games as a kid, where I’d spend hours playing Pac-Man, Spy Hunter, Asteroids, Galaga, Zelda, Super Mario Brothers, and many others. I was completely enthralled from the very first moment I started playing; the awesome graphics, multi-player mode, various controllers, and always trying to earn enough points — shooting things, collecting coins, eating bits, escaping ghosts — to get through the first level to the next level. And the next level. And the next. The embedded game mechanics kept my interest in the games, and the rewards motivated me to reach the highest level… and the…

Joe Smiley

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